Authors David Minter and Michael Reid detail why current ideation tools fail and provide a proven 7 step system that you can follow to better ideas. Below are the top 10 reasons they’ve identified why most ideas fail:

1. Trying to sell things people don’t want to buy

2. The ideas don’t make financial sense

3. Giving up too soon on good ideas

4. Pushing bad ideas too long

5. No separation of good ideas from bad

6. Thinking small

7. Delegating idea development to junior people

8. No specialized talent for developing ideas

9. No process, or a poor process, for developing ideas

10. No real, important difference verses competition

As you have more authority, you have more people to serve

Andy Stanley

Challenge the paradigm, never the person. Paradigms are created by experience, not character.

Ryan Stigile, Strategic Analyst for Mount Paran Church in Atlanta

Si los procesos fallan evita caer en el juego de la culpa. Usa tus energías en revisar los procesos.
Generalmente la presión por una fecha limite, la pobre comunicación y el famoso “es que yo creía que…” son los factores que contribuyen a un pobre resultado. Revisa, mejora y revisa.