Your message has the potential to shift thinking. Your systems have the potential to shift behaviors
In my view a writer is a writer because even when there is no hope, even when nothing you do shows any sign of promise, you keep writing anyway.
Any time you interview a potential hire, you need to ask yourself not only if they’re talented or collaborative but also if they’re capable of literally running this company, because they will be.
Why are you spending money on outdoor media when people are in their cars looking at their phones?
My note: Maybe because we hate change